Marketing dizziness — Kelford Labs Daily
One direction, not all directions.
anxiety
18 posts
Kelford Labs Weekly: The stress and pressure of working in public
So how do we handle stress and pressure and work at our best—and lead our teams at theirs—without burning out or burning bridges?
Daily Lab: Why worry?
The more you look for, the less you’ll find.
Daily Lab: The illusion of transparency
Nobody knows you’re nervous
Daily Lab: Where does new business come from?
Don’t cold call, deliver value.
Daily Lab: How worry helps
What to do when things get tough.
Daily Lab: Don’t just work
Fear loses focus.
Daily Lab: Don’t become the emergency
Emergency strategies for crisis and risk communicators.
Daily Lab: What do you need to hear?
The pace was always yours to set.
Daily Lab: The emergency inside
Others only see a challenge
Daily Lab: Uncertainty vanishes.
The anxiety that comes with the uncertainty of marketing isn’t a requirement to do great work.
The Perfect Strategy
If you ask anyone how to create a successful business, there’s a good chance they’ll say: “Talk to customers.” And, they’re right. But, if you don’t know what your best customers actually value most about you, you’re likely to optimize for the wrong things.
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