Daily Lab: Brilliantly irrelevant
Simpler, not smarter.
books
100 posts
Zero Plan Part 3: Mitigating Major Risks
Plan to avoid the worst outcomes.
Daily Lab: Ditch some goals
And get more things done.
Daily Lab: Contract into relevance
Don’t expand, focus.
Zero Plan Part 2: Hedging
How to bet on your worst outcome.
Daily Lab: One long game
Plan to keep playing for the long-term.
Daily Lab: How to know what you want
Your actions show you your values.
Daily Lab: The illusion of transparency
Nobody knows you’re nervous
Daily Lab: The sign that you need to change
Pay attention to the edges of your industry
Daily Lab: Focus means saying no
So your customers know what to say yes to.
Daily Lab: Marketing is formed not started
Make marketing a habit
Where great ads come from
The key to Scientific Advertising
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