One client, not many — Kelford Labs Daily
Focus first.
buffet problem
5 posts
Do you remember your marketing? — Kelford Labs Weekly
If you don’t, they won’t.
When a position breaks down — Kelford Labs Daily
Sometimes that’s a good thing.
Daily Lab: One size won’t fit
Use the words your prospects use.
The purpose of marketing
Just what is my marketing actually doing for me? What’s the point? The purpose of your marketing, from here on out, is to reinforce your position.
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