Podcast Appearance: “All Hands on Tech” — Kelford Labs Weekly
“Crafting Compelling Communication”
camouflage
38 posts
The Core 4 of Effective Ads — Kelford Labs Daily
Specific, Self-Interest, Attention, Testing
Standing out from the slop — Kelford Labs Weekly
Creating compelling content in a world of AI
Kelford Labs Weekly: Everyone has the same bright idea
AI doesn’t make you special. You do.
Kelford Labs Daily: Business Camouflage
Marketing is about standing out, not blending in
Kelford Labs Daily: Is it *your* marketing?
The danger of “efficient third parties.”
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Daily: The more we do the less we help
“Strategy is about focus.”
Kelford Labs Daily: Stand out, don’t fit in
Unique business, unique value.
Kelford Labs Daily: The big things you don’t do
That others do.
Model: New tech, old marketing
A marketer’s approach to new tech like AI.
Daily Lab: Is your marketing noise or signal?
Don’t blend in.
Showing of 38 posts