Kelford Labs Weekly: Everyone has the same bright idea
AI doesn’t make you special. You do.
camouflage
35 posts
Kelford Labs Daily: Business Camouflage
Marketing is about standing out, not blending in
Kelford Labs Daily: Is it *your* marketing?
The danger of “efficient third parties.”
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Daily: The more we do the less we help
“Strategy is about focus.”
Kelford Labs Daily: Stand out, don’t fit in
Unique business, unique value.
Kelford Labs Daily: The big things you don’t do
That others do.
Model: New tech, old marketing
A marketer’s approach to new tech like AI.
Daily Lab: Is your marketing noise or signal?
Don’t blend in.
Don’t follow the crowd, they’re lost
The average day trader loses money over the course of a year. In fact, according to one study, “only about 4.5 percent of day traders are successful.”
The game of wasting money
Knowing ourselves—what we like, what we’re best at, what we value above everything else—is what makes us different.
Showing of 35 posts