The Bob Test
How to test your ads before they run.
clarity
100 posts
Daily Lab: Brilliantly irrelevant
Simpler, not smarter.
What strategy costs
The price you pay for a strategy.
Daily Lab: Lead with How
If you don’t know How, Why doesn’t matter.
Daily Lab: How to write quickly
Do the writing part last.
Daily Lab: Don’t fill your day, clear your mind
As little as possible, as long as possible.
Daily Lab: The way to make marketing easier
By focusing on just one single thing.
Daily Lab: Uncertainty vanishes.
The anxiety that comes with the uncertainty of marketing isn’t a requirement to do great work.
Daily Lab: A bitter lesson
If your marketing is struggling, unless you’re doing nothing, you’re probably doing too much.
Daily Lab: Make your words count
The magic’s not in writing paragraph after paragraph and attempting to capture every element all at once.
Daily Lab: This is all strategy is
Strategy is simply the structure to work efficiently to get what you want.
Daily Lab: What do you want?
That’s the only hard question.
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