Kelford Labs Weekly: Everyone has the same bright idea
AI doesn’t make you special. You do.
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80 posts
Kelford Labs Weekly — Focus on the choice before the voice
Focus is about what we do, not just what we say.
Kelford Labs Weekly: Stopping Confidently
How to know when you've done enough marketing.
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Weekly: What People Want
“But I can’t do that, because people want…” “I’d love to do that, but people want…” “That’s how I feel about it, but people want…” I’ve heard this—hell, I’ve said this—so many times it hurts. As entrepreneurs, we started our businesses because we
Kelford Labs Weekly: No smoke, less fire—Solo Stove, Snoop, and Branding Bubbles
How a “masterpiece” ad became a classic mistake.
Kelford Labs Weekly: Deceptively simple marketing
Simple things are difficult.
Kelford Labs Daily: Caterpillar or butterfly?
Adapting to change.
Kelford Labs Daily: Other people’s decisions
Who controls your ability to do marketing?
Daily Lab: Computer chess
And the computer is better.
Daily Lab: More like darts than archery
What happens if you miss?
The Marketer’s Fallacy
Attention is all that matters.
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