You can’t bargain over the price
When business owners seek out a new marketing plan, it’s rarely because the last plan didn’t work. It’s because, for one reason or another, the last plan wasn’t worked.
commitment
17 posts
Pick something you actually believe in
Business owners usually want to know how to judge their market position before they make public moves to reinforce it. Beyond confirming it is within your current capabilities and that it has a credible opposite, how can you tell if you’ve come up with a good position?
The irresistible pressure to expand
There’s a dangerous pressure in business. The pressure to have more and more products, so we can capture more of the market. To further and further expand our target market, so we can appeal to everyone. Or to provide more and more services, so we can do more work with our current customers.
Even if you lose, you win
If there are red flags during the sales process, if the project seems doomed from the start, those issues won’t suddenly go away once there’s money, expectations, committees, and deadlines involved.
You paid the fare—make sure you arrive
The most important concept in strategy is commitment. Not a commitment to do the same thing forever. Not a stubborn resistance to change. But a commitment to truly give a direction your all.
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