“Write the truest sentence you know” — Kelford Labs Weekly
Or fix it so you can.
meaning
8 posts
Beliefs inspire content — Kelford Labs Daily
Because they change how you work.
Your message’s mission — Kelford Labs Daily
Is to demonstrate agreement.
The meaning of marketing measurement — Kelford Labs Daily
Is to know what’s working.
Your content is connection — Kelford Labs Weekly
A new model for marketing content.
Is your content current? — Kelford Labs Weekly
Or is it a historical document?
The meaning of marketing fun
Fun gets the work done.
Pick something you actually believe in
Business owners usually want to know how to judge their market position before they make public moves to reinforce it. Beyond confirming it is within your current capabilities and that it has a credible opposite, how can you tell if you’ve come up with a good position?
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