Summoning marketing ghosts — Kelford Labs Weekly
By talking to the past.
context
13 posts
Your message’s mission — Kelford Labs Daily
Is to demonstrate agreement.
Certainty in a new season — Kelford Labs Daily
By being flexible.
The less you allow, the more you do — Kelford Labs Daily
Lessons from 20 years of content.
How do you know there’s a problem? — Kelford Labs Daily
The first step in solving it.
Eagerness or urgency? — Kelford Labs Daily
Timing your marketing
Kelford Labs Daily: Stuck in the mud
It’s not you.
Kelford Labs Daily: Nothing to stick to
What’s your context?
Kelford Labs Daily: What’s your customer’s environment?
Environments trigger action.
Daily Lab: “We must feel our way.”
Permission to prepare.
Daily Lab: Don’t buy the best practice
Or: “The best is bad, actually.”
We must start with gold
Everything we do in our business either reinforces or damages our market position. Including, or even especially, how our product works and looks.
Showing of 13 posts