Daily Lab: The illusion of transparency
Nobody knows you’re nervous
Nobody knows you’re nervous
Is to try.
Every sale has a cost
Pay attention to the edges of your industry
So your customers know what to say yes to.
Great invention, terrible business.
Start with your current customers.
Make marketing a habit
Planning for a zero, so you don’t have to feel like one.
The price you pay for a strategy.
Why marketing stops—and how to keep it going.
Don’t give up, get better.