Daily Lab: A marketing road trip
When and where before what.
demand
51 posts
Daily Lab: What do I do next?
Where are you demonstrating value at a distance?
Daily Lab: Contract into relevance
Don’t expand, focus.
Daily Lab: Expand into focus
Don’t dilute your demand.
Daily Lab: How to speed up growth
3 Ways to Amplify Growth
Daily Lab: The opposite of advertising
Cold outreach often sends the exact wrong signal.
Daily Lab: Curiosity not commitment
We can’t just deliver on our promise—we have to overdeliver.
Daily Lab: Find closer customers
Find minds already changed, already needing the type of thing you sell.
Daily Lab: Do they need something, or want you?
It’s not enough to merely present ourselves to the market and tell them that we have what they need.
Commentary: Always Know What to Say
Welcome to the background commentary and recommended reading for the “Always Know What to Say” mental model and the “Making Marketing Messages” framework exercise.
Don’t persuade, permit.
As a business owner, your job isn’t to talk people into buying from you. You’re not trying to persuade. Instead, your job is to permit.
Whose side are you on?
A recent spam message offered me the opportunity to get “10–15 appointments every week” for my business, as if more meetings is the secret to success. These cold emails, messages, or calls are unwelcome because they’re not interested in me.
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