Kelford Labs Daily: Where do you start?
Start by demonstrating.
Start by demonstrating.
Singularly credible.
“But I can’t do that, because people want…” “I’d love to do that, but people want…” “That’s how I feel about it, but people want…” I’ve heard this—hell, I’ve said this—so many times it hurts. As entrepreneurs, we started our businesses because we
Unique business, unique value.
Demonstrating value in person.
That others do.
For someone in particular.
Making real choices.
The values that create your value
YOUR best, not THE best.
Don’t cut through the noise—make it quieter.
Don’t just market the category you’re in