Kelford Labs Weekly — Focus on the choice before the voice
Focus is about what we do, not just what we say.
different
100 posts
Kelford Labs Daily: Beholding value
Forget the competition, focus on the customer.
Kelford Labs Daily: They will make a choice
Focus presents a choice.
Kelford Labs Weekly: Wordless Marketing
What would you show?
Kelford Labs Daily: What and Why of Value Propositions
And how to use them.
Kelford Labs Daily: Is it *your* marketing?
The danger of “efficient third parties.”
Kelford Labs Daily: The way to sell is to sell
Sample and demonstrate
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Daily: Where do you start?
Start by demonstrating.
Kelford Labs Daily: Stand for something
Singularly credible.
Kelford Labs Weekly: What People Want
“But I can’t do that, because people want…” “I’d love to do that, but people want…” “That’s how I feel about it, but people want…” I’ve heard this—hell, I’ve said this—so many times it hurts. As entrepreneurs, we started our businesses because we
Kelford Labs Daily: Stand out, don’t fit in
Unique business, unique value.
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