To whom are you marketing? — Kelford Labs Daily
Get specific.
distance
71 posts
The marketing funnel is a marketing myth — Kelford Labs Daily
Focus on the distance instead.
Customers have to be created — Kelford Labs Daily
Nothing speaks for itself.
Updated: Why should I listen to you? — Kelford Labs Daily
How are you building credibility?
Marketing’s job — Kelford Labs Daily
No magic, just habits.
The Components of Content — Kelford Labs Daily
3 Tips for Making Content
Being found without Google — Kelford Labs Daily
What to do about “Google Zero”
Kelford Labs Daily: Demonstrating Value at a Distance
How marketing, sales, and branding work together.
Kelford Labs Daily: Individual marketing
Focus on one to get many.
Kelford Labs Weekly: Specific, Clear, and Focused Value
Articulating your value for your very best customers.
Kelford Labs Weekly: Wordless Marketing
What would you show?
Kelford Labs Daily: “Here is the right method”
How to change minds (you don’t).
Showing of 71 posts