Kelford Labs Daily: “Here is the right method”
How to change minds (you don’t).
How to change minds (you don’t).
How to write website copy.
Sample and demonstrate
Start by demonstrating.
Don’t sell, demonstrate.
Video: Marketing Rangefinder
What value are you demonstrating?
Pretend you’re lazy
What are you demonstrating?
What’s the difference?
When and where before what.
Ignore jargon, focus on value.