Daily Lab: Hard times, hard sell
How to stand out when styles shift
distance
71 posts
Daily Lab: What do I do next?
Where are you demonstrating value at a distance?
Daily Lab: Don’t try to sell
Get one step closer.
Daily Lab: The costs we don’t count
Every sale has a cost
Daily Lab: Start your marketing HERE
Start with your current customers.
Daily Lab: You’re not too late
It’s never too late to be valuable.
Daily Lab: Can you steer your marketing?
You can’t steer if you’re not moving.
Daily Lab: The robo-alien test
How does what you do demonstrate value?
Daily Lab: Where purpose comes from
How is your purpose demonstrated?
Daily Lab: The way to make marketing easier
By focusing on just one single thing.
Daily Lab: Where sales and marketing meet
The customer isn’t on a journey. You are.
Video: Marketing Rangefinder Exercise
An exercise to find your best customers, even if they’re far away.
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