Daily Lab: What your strategy is missing
Boundaries do not confine us, they keep us on track.
flexibility
22 posts
Nothing ever goes as planned
We don’t need to predict what’s going to happen. We just have to prepare.
People don’t eat in the long run
The long-term benefits of focusing on a clear, reinforceable position are obvious: We get to do work we love, that we’re the best at, for clients who appreciate our value and are happy to pay profitable prices for it.
Never a settled product
Our immediate measure of the quality of our marketing is whether we are enjoying the process or not. We need to enjoy it, which means we need to feel confident in what we’re doing, embrace joy and celebrate our achievements, and set a measured, sustainable pace.
When in doubt, land long
On July 20, 1969, Neil Armstrong had a decision to make. The Lunar Module’s onboard computer was guiding the craft toward a crater’s edge, and a field of boulders “the size of Volkswagens,” according to biographer James R. Hansen.
Adjust the end to your means
If you don’t have the resources, capabilities, or equipment necessary to make something that looks like it had an enormous budget, or which matches the prevailing trendy aesthetic, try something else.
Don’t predict, prepare
Nobody knows what happens next. No one’s predictions will be very accurate. We’ll look back and wonder how it wasn’t obvious, but nothing that seems obvious now is likely to be right.
There’s no such thing as a riskless strategy
If you want things to change, you have to try to change things, and that entails assuming the risk that things might not go the way you want. Every plan is a guess about the future, and sometimes our guesses are wrong.
You’ve already hit the iceberg
A common mistake when things go wrong is to spend time thinking about how they could have gone. Or how we’d hoped things would turn out.
Not deciding is still deciding
“The two biggest dangers in decision making are not making enough decisions and then not correcting the bad ones.”— David C. Baker
Showing of 22 posts