Daily Lab: The way to make marketing easier
By focusing on just one single thing.
focus
100 posts
Daily Lab: Don’t just work
Fear loses focus.
Daily Lab: Masking insecurity
With perfectionism.
Framework: Be an efficient persister
How to slow down so you can go faster.
Daily Lab: What your strategy is missing
Boundaries do not confine us, they keep us on track.
Daily Lab: Say “No” to Act
Why action requires doing less.
Daily Lab: Best practices are classic mistakes
We should re-label most “best practices” as “classic mistakes.”
Framework: Marketing Rangefinder
It helps you look for the answers to: Where are my customers, and how do I reach them?
Daily Lab: Show them what you don’t do
Overdeliver because you’ve made the tradeoffs they value most.
Daily Lab: Find closer customers
Find minds already changed, already needing the type of thing you sell.
Daily Lab: Experts don’t build brands
To grow a sustainable business, though, marketing costs need to go down over time, not up.
Daily Lab: A bitter lesson
If your marketing is struggling, unless you’re doing nothing, you’re probably doing too much.
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