How to build a marketing team you trust
When I work with the leaders of marketing teams, I’ll often hear that their job has slowly mutated into mere oversight.
goals
20 posts
How I’ll get what I want this year
I used to think the secret to getting what I wanted was to have an ambitious goal, to state it publicly, and to exert as much effort as I could in that direction, as fast as I could. But I was wrong. That doesn’t actually work.
When in doubt, land long
On July 20, 1969, Neil Armstrong had a decision to make. The Lunar Module’s onboard computer was guiding the craft toward a crater’s edge, and a field of boulders “the size of Volkswagens,” according to biographer James R. Hansen.
If you can’t see the goal, set a pace
With the New Year now upon us and ambitious goals set, or resolutions made, we’re entering a dangerous period of disillusionment. The first shock may come when we realize we don’t suddenly have more energy or motivation this year than we did last year.
What happened, how it happened, why it happened
As business owners, we can quickly forget about the good things that happen, and how they happened. The danger is in forgetting what made you successful in the short-term, which denies you the opportunity to notice patterns that will create success long-term.
The purpose of marketing
Just what is my marketing actually doing for me? What’s the point? The purpose of your marketing, from here on out, is to reinforce your position.
Patient for growth, impatient for profit
If you’re too patient for profit, focusing on growth alone—which is a common problem in modern business—you’ll wait too long to find out if anyone actually wants to spend money on your product.
Focus on the most likely outcomes
It’s easy to panic and imagine the worst-case scenarios for any project we embark on. And it’s just as easy to fantasize about the very best outcomes. But it’s a little more difficult, yet profoundly more important, to analyze the most likely best and worst cases.
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