Daily Lab: Could you do this forever?
The question to ask before you start.
mindset
100 posts
Daily Lab: Marketing that always works
Make marketing that makes you better.
Daily Lab: No funnels, no journeys
Focus on giving attention, not getting it.
Daily Lab: Best practices are classic mistakes
We should re-label most “best practices” as “classic mistakes.”
Daily Lab: “They must be very rich!”
The cost doesn’t tell you all that much about the customer.
Daily Lab: Uncertainty vanishes.
The anxiety that comes with the uncertainty of marketing isn’t a requirement to do great work.
Daily Lab: Plans don’t change minds
Does that mean we accept less from or for ourselves? No, it means we find things we want to do.
Daily Lab: A bitter lesson
If your marketing is struggling, unless you’re doing nothing, you’re probably doing too much.
Concepts and Quotes: One Big Day
Last week was a fairly short piece on the “One Big Day” problem, with no quotes or external references. Today, here’s a dive into some of the ideas, models, and quotes that informed my thinking.
It’s all about Joyful Structure. No, wait, I mean Structured Joy.
Structured Joy and Joyful Structure are two complementary approaches to having a successful and satisfying working (and marketing!) life.
Money-Making Marketing in 5 Steps
The reason your marketing is struggling is not because you don’t know what to do. It’s not struggling because you don’t know what to say. It’s struggling because you hate it.
Don’t persuade, permit.
As a business owner, your job isn’t to talk people into buying from you. You’re not trying to persuade. Instead, your job is to permit.
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