Daily Lab: Uncertainty vanishes.
The anxiety that comes with the uncertainty of marketing isn’t a requirement to do great work.
mindset
100 posts
Daily Lab: Plans don’t change minds
Does that mean we accept less from or for ourselves? No, it means we find things we want to do.
Daily Lab: A bitter lesson
If your marketing is struggling, unless you’re doing nothing, you’re probably doing too much.
Concepts and Quotes: One Big Day
Last week was a fairly short piece on the “One Big Day” problem, with no quotes or external references. Today, here’s a dive into some of the ideas, models, and quotes that informed my thinking.
It’s all about Joyful Structure. No, wait, I mean Structured Joy.
Structured Joy and Joyful Structure are two complementary approaches to having a successful and satisfying working (and marketing!) life.
Money-Making Marketing in 5 Steps
The reason your marketing is struggling is not because you don’t know what to do. It’s not struggling because you don’t know what to say. It’s struggling because you hate it.
Don’t persuade, permit.
As a business owner, your job isn’t to talk people into buying from you. You’re not trying to persuade. Instead, your job is to permit.
The Perfect Strategy
If you ask anyone how to create a successful business, there’s a good chance they’ll say: “Talk to customers.” And, they’re right. But, if you don’t know what your best customers actually value most about you, you’re likely to optimize for the wrong things.
You can’t skip this step
Today’s newsletter is, hopefully, applicable to everyone, but it’s specifically focused on small business owners and consultants. No one else—no agency, partner, or consultant—can care more about your dream, your business, or your marketing than you do.
Don’t make pain the point
Here’s the sneaky secret nobody tells you about the motto, “No pain, no gain.” It works for some people, but not because pain is necessary. But because those people like pain.
Charge your value or lose it
I was talking to a good friend about a business idea he’s been mulling. He presented his (excellent) plan for the work he’d do, and the clients he’d attract. And then he said, “And I think I’ll just charge a couple hundred bucks for it.” Because I can’t help myself, I immediately blurted out, “No.”
It’s not everything—it’s this one thing
Everything is overwhelming. Writing the copy for your new website. Your social media marketing. Your latent guilt over not yet joining TikTok, and your growing worry that everyone else is moving faster than you are.
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