Daily Lab: Focus means saying no
So your customers know what to say yes to.
position
100 posts
Daily Lab: Lead with How
If you don’t know How, Why doesn’t matter.
Framework: The Opposite Opportunity
Benefit from the latest trend without blending in.
Daily Lab: The opportunity is the opposite
Respond to technology, don’t be led by it.
Daily Lab: Your practice or “best” practice?
One is more valuable than the other.
Model: New tech, old marketing
A marketer’s approach to new tech like AI.
Daily Lab: Certain not superior
People don’t want “better,” they want “only.”
Daily Lab: Here’s to the boring ones
What makes you magical?
Daily Lab: “That’s where the hungry people are.”
Where are people hungry for your value?
Daily Lab: Best practices are classic mistakes
We should re-label most “best practices” as “classic mistakes.”
Daily Lab: Do they need something, or want you?
It’s not enough to merely present ourselves to the market and tell them that we have what they need.
The Family Knife is now Kelford Inc.
For the past five and a half years we've been The Family Knife. But we've also been something else. It's something one of our favourite clients told us this summer: "You're not The Family Knife," she said, temporarily breaking our
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