To whom are you marketing? — Kelford Labs Daily
Get specific.
specific
100 posts
Do your words inspire action? — Kelford Labs Daily
So they know what to do.
The problem with personas — Kelford Labs Daily
They’re not real.
“A fact draws us in” — Kelford Labs Daily
Give them something to imagine.
Don’t display, demonstrate — Kelford Labs Weekly
Promoting a personalized process.
Where to find your voice — Kelford Labs Daily
Developing a taste for marketing
What we pay attention to — Kelford Labs Daily
Are the things we care about.
Get specific, get noticed — Kelford Labs Daily
Focus on the individual.
Messaging mistakes — Kelford Labs Daily
4 Mistakes to Avoid
Who are you talking to??? — Kelford Labs Daily
A real person, not a persona.
The 5 Elements of Intro Copy — Kelford Labs Weekly
Make it memorable.
Testing your intro copy — Kelford Labs Daily
5 Questions to Ask
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