The condition of your position — Kelford Labs Weekly
Common positioning mistakes.
tradeoff
100 posts
Marketing’s job — Kelford Labs Daily
No magic, just habits.
The Core 4 of Effective Ads — Kelford Labs Daily
Specific, Self-Interest, Attention, Testing
Half of what to say — Kelford Labs Daily
What do they do that you don’t?
Paint yourself into a corner — Kelford Labs Daily
Inspiring constraints.
The Components of Content — Kelford Labs Daily
3 Tips for Making Content
Enticing or Entitled — Kelford Labs Weekly
Which era are you in?
Aligning your process with your prospects — Kelford Labs Daily
Where could you be spending your time?
Focus first, growth second — Kelford Labs Daily
One customer before many customers.
“What they expect to taste.” — Kelford Labs Daily
Focus on what makes you special, not what makes you small.
Kelford Labs Weekly: Don’t convince, connect
You can’t convince someone to want something.
Kelford Labs Daily: Proportionate Marketing
Too much marketing won’t help.
Showing of 100 posts