“What they expect to taste.” — Kelford Labs Daily
Focus on what makes you special, not what makes you small.
tradeoff
100 posts
Kelford Labs Weekly: Don’t convince, connect
You can’t convince someone to want something.
Kelford Labs Daily: Proportionate Marketing
Too much marketing won’t help.
Kelford Labs Daily: Focused Marketing Advice
Some ideas don’t mix.
Kelford Labs Daily: Demonstrating Value at a Distance
How marketing, sales, and branding work together.
Kelford Labs Daily: The value of less
Adding more can backfire.
Kelford Labs Daily: Some of everything or all of nothing
Focus to grow, expand to shrink
Kelford Labs Daily: Grow your business, not your operation
How expansion backfires.
Kelford Labs Weekly — Focus on the choice before the voice
Focus is about what we do, not just what we say.
Kelford Labs Daily: One word rather than two
Focus on less, not more.
Kelford Labs Weekly: Creative Writing for Complex Businesses
Simplify without losing the specifics.
Kelford Labs Daily: Beholding value
Forget the competition, focus on the customer.
Showing of 100 posts