Brand matters more now — Kelford Labs Daily
Building a credible brand.
trust
31 posts
Kelford Labs Daily: All day, every day
Credibility from intense focus.
Kelford Labs Weekly: Don’t convince, connect
You can’t convince someone to want something.
Kelford Labs Daily: Reassuring, not disempowering
Involving your clients in your process.
Kelford Labs Weekly: Heartbreaking Compliments
Turning negatives into sales.
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Daily: Why should I listen to you?
What’s your perspective?
Daily Lab: Don’t try to sell
Get one step closer.
Daily Lab: Certain not superior
People don’t want “better,” they want “only.”
Daily Lab: 100% Organic Content
All the content created here on Kelford Labs will be getting a “100% organic” label going forward.
Daily Lab: Influence connects
Because the job isn’t over when we’ve made the sale—a new job is just beginning.
Daily Lab: Don’t try to convince
Marketing gets into trouble when it tries to convince people of things. When it papers over flaws or embellishes facts.
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