Daily Lab: The illusion of transparency
Nobody knows you’re nervous
Nobody knows you’re nervous
Is to try.
Every sale has a cost
What will go wrong if you get zero results?
Pay attention to the edges of your industry
So your customers know what to say yes to.
Great invention, terrible business.
Start with your current customers.
Make marketing a habit
Planning for a zero, so you don’t have to feel like one.
The price you pay for a strategy.
Why marketing stops—and how to keep it going.