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Kelford Labs Daily: All there is to it
Daily Labs writing truth focus tradeoff customers messaging books attention

Kelford Labs Daily: All there is to it

The simple truth of advertising.

Joel Kelly
Nov 27, 2023
Kelford Labs Daily: Caterpillar or butterfly?
Daily Labs ai change commentary mindset perspective

Kelford Labs Daily: Caterpillar or butterfly?

Adapting to change.

Joel Kelly
Nov 24, 2023
Kelford Labs Daily: Nothing to stick to
Daily Labs memorable messaging clarity context books position customers ai

Kelford Labs Daily: Nothing to stick to

What’s your context?

Joel Kelly
Nov 23, 2023
Kelford Labs Weekly: Finding Your Audience When They're Far Away
Weekly Labs video rangefinder framework distance customers experiment focus energy

Kelford Labs Weekly: Finding Your Audience When They're Far Away

Video: Marketing Rangefinder

Joel Kelly
Nov 22, 2023
Kelford Labs Daily: Do your customers choose?
Daily Labs customers tradeoff service decision books

Kelford Labs Daily: Do your customers choose?

Or do you choose for them?

Joel Kelly
Nov 22, 2023
Kelford Labs Daily: High stakes fun
Daily Labs mindset perspective joy decision

Kelford Labs Daily: High stakes fun

Fun helps you go further.

Joel Kelly
Nov 21, 2023
Kelford Labs Daily: Other people’s decisions
Daily Labs news commentary ai risk decision control strategy

Kelford Labs Daily: Other people’s decisions

Who controls your ability to do marketing?

Joel Kelly
Nov 20, 2023
Kelford Labs Daily: How clear can you be?
Daily Labs clarity messaging specific customers value questions

Kelford Labs Daily: How clear can you be?

One simple sentence.

Joel Kelly
Nov 17, 2023
Kelford Labs Daily: Popular or purchased?
Daily Labs attention value customers signal

Kelford Labs Daily: Popular or purchased?

Demonstrating or Decorating?

Joel Kelly
Nov 16, 2023
Kelford Labs Daily: What will you trade?
Daily Labs focus tradeoff strategy position experiment

Kelford Labs Daily: What will you trade?

Do less to do more.

Joel Kelly
Nov 15, 2023
Kelford Labs Weekly: Value | Values Worksheet
Weekly Labs framework value ai tools focus demo

Kelford Labs Weekly: Value | Values Worksheet

And a Marketing Motivator GPT

Joel Kelly
Nov 14, 2023
Kelford Daily Lab: The sacrifice of focus
Daily Labs focus value specific tradeoff books customers experiment

Kelford Daily Lab: The sacrifice of focus

What to give up to grow.

Joel Kelly
Nov 14, 2023
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