Kelford Labs Daily: Understand, then articulate
Value, then verbiage.
Kelford Labs Daily: The buffet problem
Good at one thing, or offering everything?
Kelford Labs Daily: They will make a choice
Focus presents a choice.
Kelford Labs Weekly: Wordless Marketing
What would you show?
Kelford Labs Daily: The other type of research
Not just them, but also you.
Kelford Labs Daily: 10 More Times
The persistence of patience.
Kelford Labs Daily: What and Why of Value Propositions
And how to use them.
Kelford Labs Daily: Is it *your* marketing?
The danger of “efficient third parties.”
Kelford Labs Weekly: Stopping Confidently
How to know when you've done enough marketing.
Kelford Labs Daily: Relentless patience
How to make patience work.
Kelford Labs Daily: Marketing need or want?
And why the difference matters.
Kelford Labs Daily: Shrink the scope, not the cost
Don’t discount yourself.