Zero Plan Part 2: Hedging
How to bet on your worst outcome.
How to bet on your worst outcome.
Plan to keep playing for the long-term.
Your actions show you your values.
Are you in the business of what, or why?
A short guide compiling what I’ve learned about getting the outputs you want from a machine you don’t control.
Nobody knows you’re nervous
Is to try.
Every sale has a cost
What will go wrong if you get zero results?
Pay attention to the edges of your industry
So your customers know what to say yes to.
Great invention, terrible business.