Daily Lab: The illusion of transparency
Nobody knows you’re nervous
Daily Lab: The only way to know if it works
Is to try.
Daily Lab: The costs we don’t count
Every sale has a cost
Zero Plan Part 1: Honest Assessment
What will go wrong if you get zero results?
Daily Lab: The sign that you need to change
Pay attention to the edges of your industry
Daily Lab: Focus means saying no
So your customers know what to say yes to.
Daily Lab: Don’t buy an AI (or an airline)
Great invention, terrible business.
Daily Lab: Start your marketing HERE
Start with your current customers.
Daily Lab: Marketing is formed not started
Make marketing a habit
Daily Lab: Making something out of nothing
Planning for a zero, so you don’t have to feel like one.
What strategy costs
The price you pay for a strategy.
Daily Lab: Marketing must be fun
Why marketing stops—and how to keep it going.