It’s not that it’s wrong
Most of the small business owners and consultants we work with have, at some point, worked with other marketers before. And they’ll often come with some preconceived ideas about what they feel they should be doing.
action
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You can’t bargain over the price
When business owners seek out a new marketing plan, it’s rarely because the last plan didn’t work. It’s because, for one reason or another, the last plan wasn’t worked.
How to cause the effects of marketing
I’ve written before about my love of bad horror movies. In so many cases, it’s clear that the director didn’t want to make a movie. They wanted to have made a movie. And there’s a huge difference between those two desires.
“Tell the truth and make it interesting.”
“Tell the truth and make it interesting.” — David Ogilvy Describing his own writing style as “a silk glove with a brick inside it,” Ogvily believed that the best way to make an impression was with facts and information, well stated.
“Genius hesitates”
When we have a new idea, a new business concept, or a new product or service, we’re motivated to move fast. We see everyone else out in the market, seemingly crushing it, and we strive to get in on the action. We think that speed is the key to success. When the opposite is true.
“There’s no such thing as a marketing emergency”
I thought the best way I could be helpful to you today is to just make your marketing a little easier. A little bit less stressful or overwhelming, so you can focus on other things.
But what should you DO?
What are you actually supposed to do to get the clients you really want?
The noise before defeat
“The bold move is the right move, except when it’s the wrong move.”
You have to get it done
One of the most important lessons I’ve learned is that, if you want to get a lot of things done quickly, you have to slow down. It feels counterintuitive. We can easily think that, in order to achieve a lot, we must do a lot—and fast.
The Worry List: Utterly unglamorous, incredibly important
This week’s newsletter builds on last week’s to demonstrate how to use and maintain a Worry List. It’s time to go full flashlight on our worries.
More before they are counted
Worrying can paralyze us. It can keep us from getting our marketing work done, from stretching ourselves beyond our current capabilities, and from experimenting with new strategies and techniques.
That which you actually do
Eleanor Roosevelt once said that “action creates its own courage.” Moving forward makes continuing on easier. Taking action builds confidence, and getting what we want is its own motivation.
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