“Did it help?” — Kelford Labs Daily
If it didn’t, don’t do it.
camouflage
35 posts
What would an artist do? — Kelford Labs Weekly
Because *you* are one.
The beginning of digital marketing — Kelford Labs Daily
Marketing for and by machines.
The perfect toy doesn’t exist — Kelford Labs Daily
Don’t try to do too much.
Automatic marketing myth — Kelford Labs Daily
Don’t blend in.
Marketing in your most-noticed moments — Kelford Labs Daily
By measuring first.
“Measuring” your marketing — Kelford Labs Weekly
Before it’s in market.
The future of Canadian marketing — Kelford Labs Daily
Standing out, not blending in.
Can’t AI do it for me? — Kelford Labs Daily
You need to practice.
Podcast Appearance: “All Hands on Tech” — Kelford Labs Weekly
“Crafting Compelling Communication”
The Core 4 of Effective Ads — Kelford Labs Daily
Specific, Self-Interest, Attention, Testing
Standing out from the slop — Kelford Labs Weekly
Creating compelling content in a world of AI
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