Model: Organic content in an AI world
It’s time we talked about AI.
commentary
79 posts
Commentary: Success fades into view
How to act quickly, for as long as it takes.
Daily Lab: Masking insecurity
With perfectionism.
Daily Lab: The end takes care of itself
Take care of the means, and the end takes care of itself.
Daily Lab: 3 Wrong Answers
Avoid the crowded race to the bottom.
Daily Lab: No funnels, no journeys
Focus on giving attention, not getting it.
Commentary: The secret to marketing performance
The only types of organizations who see results from marketing are the ones who do marketing, at least a little bit.
Daily Lab: 100% Organic Content
All the content created here on Kelford Labs will be getting a “100% organic” label going forward.
Commentary: The art OR science of marketing?
When you need to get your marketing done, you can get trapped thinking it’s a simple science, or an abstract art.
Commentary: Always Know What to Say
Welcome to the background commentary and recommended reading for the “Always Know What to Say” mental model and the “Making Marketing Messages” framework exercise.
Concepts and Quotes: One Big Day
Last week was a fairly short piece on the “One Big Day” problem, with no quotes or external references. Today, here’s a dive into some of the ideas, models, and quotes that informed my thinking.
What’s your bicycle of the mind?
Marketing cannot save a company, nor can it make one.
Showing of 79 posts