The bad news is you’re a marketer — Kelford Labs Daily
Don’t overthink it.
customers
100 posts
Optimization as procrastination — Kelford Labs Weekly
Getting one client, not all the clients.
Next best, not ideal — Kelford Labs Weekly
You can’t skip to the end.
Focus is a choice — Kelford Labs Daily
Choose one idea.
Marketing is not a last resort — Kelford Labs Daily
Curiosity today, customers tomorrow.
Are your ideal customers actually real? — Kelford Labs Weekly
Focus on what you have.
Would your best see your marketing? — Kelford Labs Daily
Let yourself be led.
The easiest way to get customers — Kelford Labs Daily
Is by having them.
What to do when it isn’t working — Kelford Labs Weekly
What I’d ask you.
What would have to happen first? — Kelford Labs Daily
Only then will they buy.
The marketing funnel is a marketing myth — Kelford Labs Daily
Focus on the distance instead.
Encoding your message — Kelford Labs Daily
Making marketing memorable.
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