Kelford Labs Daily: Committee meeting advertising
When everyone gets their way, the customer doesn’t.
customers
100 posts
Kelford Labs Daily: The secret of effective marketing
One thing at a time.
Kelford Labs Daily: All there is to it
The simple truth of advertising.
Kelford Labs Daily: Nothing to stick to
What’s your context?
Kelford Labs Weekly: Finding Your Audience When They're Far Away
Video: Marketing Rangefinder
Kelford Labs Daily: Do your customers choose?
Or do you choose for them?
Kelford Labs Daily: How clear can you be?
One simple sentence.
Kelford Labs Daily: Popular or purchased?
Demonstrating or Decorating?
Kelford Daily Lab: The sacrifice of focus
What to give up to grow.
Kelford Labs Daily: What’s your customer’s environment?
Environments trigger action.
Kelford Labs Daily: Marketing recovery
Manage your ability to persist.
Kelford Labs Weekly: Video — Defining your value(s)
The values that create your value
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