Your process is your position — Kelford Labs Weekly
What you do is what you say.
demo
59 posts
Kelford Labs Daily: What if nobody saw it?
How could it still work?
Kelford Labs Daily: Demonstrating Value at a Distance
How marketing, sales, and branding work together.
Kelford Labs Daily: Individual marketing
Focus on one to get many.
Kelford Labs Weekly: Creative Writing for Complex Businesses
Simplify without losing the specifics.
Kelford Labs Daily: Beholding value
Forget the competition, focus on the customer.
Kelford Labs Daily: Reassuring, not disempowering
Involving your clients in your process.
Kelford Labs Daily: The buffet problem
Good at one thing, or offering everything?
Kelford Labs Daily: They will make a choice
Focus presents a choice.
Kelford Labs Weekly: Wordless Marketing
What would you show?
Kelford Labs Daily: What and Why of Value Propositions
And how to use them.
Kelford Labs Weekly: Stopping Confidently
How to know when you've done enough marketing.
Showing of 59 posts