Model: Organic content in an AI world
It’s time we talked about AI.
different
100 posts
Daily Lab: 3 Wrong Answers
Avoid the crowded race to the bottom.
Daily Lab: Best practices are classic mistakes
We should re-label most “best practices” as “classic mistakes.”
Daily Lab: Show them what you don’t do
Overdeliver because you’ve made the tradeoffs they value most.
Daily Lab: Do they need something, or want you?
It’s not enough to merely present ourselves to the market and tell them that we have what they need.
Daily Lab: Don’t buy the best practice
Or: “The best is bad, actually.”
Daily Lab: What value, what distance?
Before we get to the art or the science, we have to ask ourselves: What’s the value, and what’s the distance?
Daily Lab: Do less, demonstrate more
If you do too much, you’ll never be able to effectively demonstrate it all.
The Family Knife is now Kelford Inc.
For the past five and a half years we've been The Family Knife. But we've also been something else. It's something one of our favourite clients told us this summer: "You're not The Family Knife," she said, temporarily breaking our
What’s your bicycle of the mind?
Marketing cannot save a company, nor can it make one.
Telling is repelling, proving is moving
If I have to tell you something, you unconsciously assume there’s a reason I can’t show you.
5 Reasons Not to Work with Me
1. I provide very little documentation The strategy we’ll create together is ultimately yours, so formal documentation needs to be created on your end (with help and support) so that it doesn’t get rejected by your organization’s immune system. And I’m confident you know exactly what
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