Daily Lab: Don’t buy the best practice
Or: “The best is bad, actually.”
different
100 posts
Daily Lab: What value, what distance?
Before we get to the art or the science, we have to ask ourselves: What’s the value, and what’s the distance?
Daily Lab: Do less, demonstrate more
If you do too much, you’ll never be able to effectively demonstrate it all.
The Family Knife is now Kelford Inc.
For the past five and a half years we've been The Family Knife. But we've also been something else. It's something one of our favourite clients told us this summer: "You're not The Family Knife," she said, temporarily breaking our
What’s your bicycle of the mind?
Marketing cannot save a company, nor can it make one.
Telling is repelling, proving is moving
If I have to tell you something, you unconsciously assume there’s a reason I can’t show you.
5 Reasons Not to Work with Me
1. I provide very little documentation The strategy we’ll create together is ultimately yours, so formal documentation needs to be created on your end (with help and support) so that it doesn’t get rejected by your organization’s immune system. And I’m confident you know exactly what
Don’t build a brand, deserve one.
Today’s newsletter is a shortened and focused version of last week’s rather lengthy article. If you didn’t get a chance to read it, or you just want a version that’s stripped down to the major points, this one’s for you!
“Make Me Laugh”: How to build a brand based on values
Darwin said that he “followed a golden rule, namely, that whenever a published fact, a new observation or thought came across me, which was opposed to my general results, to make a memorandum of it without fail and at once.”
You want to be weird
There are only two dependable ways to create a profitable business: By being meaningfully different from your competition in a way that provides greater value to a specific set of customers. Or by being so streamlined, efficient, and operationally effective that you can be the cheapest option.
Don’t follow the crowd, they’re lost
The average day trader loses money over the course of a year. In fact, according to one study, “only about 4.5 percent of day traders are successful.”
Best practices are the floor
It’s frustrating when potential clients balk at your prices, even though you’re great at what you do. Even though you know and follow all the industry best practices.
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