Marketing Expertise Marketing — Kelford Labs Weekly
Marketing makes you better.
experience
31 posts
It’s not them, it’s you — Kelford Labs Weekly
How to be findable.
Updated: Curiosity not commitment — Kelford Labs Daily
Keep creating value.
Framework: Marketing Rangefinder
It helps you look for the answers to: Where are my customers, and how do I reach them?
Daily Lab: Curiosity not commitment
We can’t just deliver on our promise—we have to overdeliver.
The only way under high heaven
Unless we have an external accountability, if there’s something we should do but don’t want to do, chances are we won’t do it. At least not for long.
Even if you lose, you win
If there are red flags during the sales process, if the project seems doomed from the start, those issues won’t suddenly go away once there’s money, expectations, committees, and deadlines involved.
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