Daily Lab: What do you want?
That’s the only hard question.
first principles
29 posts
What’s your bicycle of the mind?
Marketing cannot save a company, nor can it make one.
You can’t skip this step
Today’s newsletter is, hopefully, applicable to everyone, but it’s specifically focused on small business owners and consultants. No one else—no agency, partner, or consultant—can care more about your dream, your business, or your marketing than you do.
It’s not everything—it’s this one thing
Everything is overwhelming. Writing the copy for your new website. Your social media marketing. Your latent guilt over not yet joining TikTok, and your growing worry that everyone else is moving faster than you are.
How to cause the effects of marketing
I’ve written before about my love of bad horror movies. In so many cases, it’s clear that the director didn’t want to make a movie. They wanted to have made a movie. And there’s a huge difference between those two desires.
Nothing ever goes as planned
We don’t need to predict what’s going to happen. We just have to prepare.
Don’t follow the crowd, they’re lost
The average day trader loses money over the course of a year. In fact, according to one study, “only about 4.5 percent of day traders are successful.”
“Genius hesitates”
When we have a new idea, a new business concept, or a new product or service, we’re motivated to move fast. We see everyone else out in the market, seemingly crushing it, and we strive to get in on the action. We think that speed is the key to success. When the opposite is true.
What does “strategy” mean?
What does “strategy” even mean? What’s your definition? Do you see it as just a “synonym for expensive,” as one economist called it?
Average is deadly
“Because George believed he was supposed to find a solution, he did.” Whether we believe it or not, our beliefs affect our actions and our abilities.
Bragging is part of your work
“In advertising”—and I would add, in all of marketing—“there is also a first principle.” “To attract someone’s attention.”
Is there a person in your marketing?
Abraham Lincoln told the story of an “automaton chess player,” a complex machine that, all the way back in the early 1800s, could beat human players at the game.
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