ZERO Plan Part 4: The Final Framework
Putting your ZERO Plan together.
framework
69 posts
Zero Plan Part 2: Hedging
How to bet on your worst outcome.
Zero Plan Part 1: Honest Assessment
What will go wrong if you get zero results?
Video: New Tech, Old Marketing
A real-world example of the New Tech, Old Marketing framework.
Crisis Model: Zero Plan
How to plan for the worst marketing outcomes.
Framework: The Opposite Opportunity
Benefit from the latest trend without blending in.
Daily Lab: Values they’ll value
Combine what you value most with what they value most.
Framework: Make content worth making
Make content magic.
Video: Efficient Persister Walkthrough
Joel walks you through the Efficient Persister framework.
Framework: Be an efficient persister
How to slow down so you can go faster.
Video: Marketing Rangefinder Exercise
An exercise to find your best customers, even if they’re far away.
Framework: Marketing Rangefinder
It helps you look for the answers to: Where are my customers, and how do I reach them?
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