Kelford Labs Weekly: The truth about Marketing Santa
You need a strategy not a wishlist.
framework
79 posts
Kelford Labs Daily: “The best of what other people have figured out.”
Lessons from Charlie Munger
Kelford Labs Weekly: Finding Your Audience When They're Far Away
Video: Marketing Rangefinder
Kelford Labs Weekly: Value | Values Worksheet
And a Marketing Motivator GPT
Daily Lab: A simple story structure
How to tell a story.
Daily Lab: Write this before you write anything else
Do you know your marketing position?
Daily Lab: What’s a strategy?
The 3 components of strategy
Framework: Future Fun Finder
Build your fun future with this framework
Video: The ZERO Plan
A video summary of the ZERO Plan framework.
Daily Lab: Getting a zero.
You can be all right, even when it all goes wrong.
ZERO Plan Part 4: The Final Framework
Putting your ZERO Plan together.
Zero Plan Part 2: Hedging
How to bet on your worst outcome.
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