Framework: Marketing Message Maker
Today, we’re going to combine a little bit of science with a little bit of art to help you figure out what to say when you’re asked what you do.
framework
75 posts
Video: Small Actions, Big Planner
Welcome to our first video! Each month(ish), we'll be turning one of our mental models—for demonstrating your value at a distance—into a framework you can use and apply. And then we'll create a video walking you through the procedure for using the framework.
Exercise: Small Actions Big Planner
This exercise will help you break big projects into simple tasks that you’ll want to do, instead of overwhelming ourselves into procrastination.
Money-Making Marketing in 5 Steps
The reason your marketing is struggling is not because you don’t know what to do. It’s not struggling because you don’t know what to say. It’s struggling because you hate it.
How to build a marketing team you trust
When I work with the leaders of marketing teams, I’ll often hear that their job has slowly mutated into mere oversight.
Will it make the boat go faster?
According to Benjamin Hardy and Dan Sullivan in The Gap and the Gain, the British Olympic rowing team had a simple secret to their success at the 2000 Sydney games. “They developed a one-question filtering response to every single decision they made."
Are you DEWing it?
Your marketing needs a “do not pass go” strategy. You need an order of operations to know what to check, and in what order, to make sure you’re doing the right things.
“There’s no such thing as a marketing emergency”
I thought the best way I could be helpful to you today is to just make your marketing a little easier. A little bit less stressful or overwhelming, so you can focus on other things.
Will your marketing work?
Your marketing position is a core part of the structure of your strategy, and of your business. In short, it’s the answer to these five questions:
The Worry List: Utterly unglamorous, incredibly important
This week’s newsletter builds on last week’s to demonstrate how to use and maintain a Worry List. It’s time to go full flashlight on our worries.
The important thing is to aim
An old friend of John D. Rockefeller once recalled that—despite being one of the wealthiest people to ever live—Rockefeller would insist that they switch to old golf balls when playing around water hazards.
Flank the devil
It can be tempting to respond directly when you feel attacked. Perhaps by a competitor trying to “steal” your customers by drastically undercutting your prices. But to respond in kind is to rush headfirst into battle against someone who wants you to fight on their terms.
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