The danger of disimprovement
The fact is, the more we say, the less our audience will hear. Every time we feel like we should add another offer, another product, another message, or another focus to our marketing, we should try to pause.
messaging
87 posts
Genius is the art of taking pains
Knowing what to say in our marketing is one of the most frustrating challenges business owners and marketers like you and I face every day.
Dear Charlie
The task was to sell a German-made car in America, less than 15 years after the end of World War II. Oh, and it looked and drove nothing like the most popular cars of the day. So how do you introduce a new car in a hostile market dominated by giants?
Showing of 87 posts