Money-Making Marketing in 5 Steps
The reason your marketing is struggling is not because you don’t know what to do. It’s not struggling because you don’t know what to say. It’s struggling because you hate it.
position
100 posts
What’s your bicycle of the mind?
Marketing cannot save a company, nor can it make one.
Spinning Your Marketing Wheels
You know the expression: “All roads lead to Rome.” There are lots of ways to get to the same place. It applies to marketing. There are a lot of ways to do marketing, and an awful lot of them will work.
5 Reasons Not to Work with Me
1. I provide very little documentation The strategy we’ll create together is ultimately yours, so formal documentation needs to be created on your end (with help and support) so that it doesn’t get rejected by your organization’s immune system. And I’m confident you know exactly what
Don’t build a brand, deserve one.
Today’s newsletter is a shortened and focused version of last week’s rather lengthy article. If you didn’t get a chance to read it, or you just want a version that’s stripped down to the major points, this one’s for you!
“Make Me Laugh”: How to build a brand based on values
Darwin said that he “followed a golden rule, namely, that whenever a published fact, a new observation or thought came across me, which was opposed to my general results, to make a memorandum of it without fail and at once.”
"You'll get eaten alive."
In 1916, the Saturday Evening Post published “Obvious Adams: The Story of a Successful Business Man” by Robert Updegraff. In the story, the titular Adams becomes a sought-after consultant to business leaders who know they've been blinded by their own narrow perspective.
It’s not everything—it’s this one thing
Everything is overwhelming. Writing the copy for your new website. Your social media marketing. Your latent guilt over not yet joining TikTok, and your growing worry that everyone else is moving faster than you are.
You want to be weird
There are only two dependable ways to create a profitable business: By being meaningfully different from your competition in a way that provides greater value to a specific set of customers. Or by being so streamlined, efficient, and operationally effective that you can be the cheapest option.
Will it make the boat go faster?
According to Benjamin Hardy and Dan Sullivan in The Gap and the Gain, the British Olympic rowing team had a simple secret to their success at the 2000 Sydney games. “They developed a one-question filtering response to every single decision they made."
Don’t follow the crowd, they’re lost
The average day trader loses money over the course of a year. In fact, according to one study, “only about 4.5 percent of day traders are successful.”
But what should you DO?
What are you actually supposed to do to get the clients you really want?
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