Daily Lab: How to measure success
Write it down right now
principles
18 posts
Is there a person in your marketing?
Abraham Lincoln told the story of an “automaton chess player,” a complex machine that, all the way back in the early 1800s, could beat human players at the game.
Even if you lose, you win
If there are red flags during the sales process, if the project seems doomed from the start, those issues won’t suddenly go away once there’s money, expectations, committees, and deadlines involved.
Every decision is a marketing decision
My favorite cognitive bias is called “déformation professionelle.” Basically, we see the world through our jobs. It’s a bias I certainly have. I see everything through a marketing strategy lens. Often, that just makes me a boring conversation partner. But, sometimes, it actually helps.
Get where you’re gonna get
If you’re looking to build more profit in your business and create more freedom in your life, you need to make sure you’re making meaningful progress, day after day.
The purpose of marketing
Just what is my marketing actually doing for me? What’s the point? The purpose of your marketing, from here on out, is to reinforce your position.
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