principles
26 posts
Are we capable or reliable? — Kelford Labs Daily
Reliability creates certainty.
We are the traffic — Kelford Labs Daily
Helping, or hurting?
Falling behind on AI — Kelford Labs Weekly
And how to keep up.
Updated: A Torrent of Change — Kelford Labs Weekly
Look ahead to avoid breakers.
The missing pieces of strategy — Kelford Labs Daily
Structure. Efficiency. Objective.
Protect what makes it work — Kelford Labs Daily
The details that define it.
Kelford Labs Daily: Focused Marketing Advice
Some ideas don’t mix.
Daily Lab: How to measure success
Write it down right now
Is there a person in your marketing?
Abraham Lincoln told the story of an “automaton chess player,” a complex machine that, all the way back in the early 1800s, could beat human players at the game.
Even if you lose, you win
If there are red flags during the sales process, if the project seems doomed from the start, those issues won’t suddenly go away once there’s money, expectations, committees, and deadlines involved.
Every decision is a marketing decision
My favorite cognitive bias is called “déformation professionelle.” Basically, we see the world through our jobs. It’s a bias I certainly have. I see everything through a marketing strategy lens. Often, that just makes me a boring conversation partner. But, sometimes, it actually helps.
Showing of 26 posts