The Worry List: Utterly unglamorous, incredibly important
This week’s newsletter builds on last week’s to demonstrate how to use and maintain a Worry List. It’s time to go full flashlight on our worries.
process
100 posts
People don’t eat in the long run
The long-term benefits of focusing on a clear, reinforceable position are obvious: We get to do work we love, that we’re the best at, for clients who appreciate our value and are happy to pay profitable prices for it.
Never a settled product
Our immediate measure of the quality of our marketing is whether we are enjoying the process or not. We need to enjoy it, which means we need to feel confident in what we’re doing, embrace joy and celebrate our achievements, and set a measured, sustainable pace.
That which you actually do
Eleanor Roosevelt once said that “action creates its own courage.” Moving forward makes continuing on easier. Taking action builds confidence, and getting what we want is its own motivation.
The important thing is to aim
An old friend of John D. Rockefeller once recalled that—despite being one of the wealthiest people to ever live—Rockefeller would insist that they switch to old golf balls when playing around water hazards.
Genius is the art of taking pains
Knowing what to say in our marketing is one of the most frustrating challenges business owners and marketers like you and I face every day.
Wishes feel good and rarely come true
Entrepreneurs are full of ideas. It’s what inspired us to start our business, create our products or services, and sell them to the world in the first place. But, over time, we can start to think that the valuable part is the idea, and not the action that follows.
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