product - Kelford Inc.

advertising attention brand categories context customers demand momentum product

Who got them into the category? — Kelford Labs Daily

And how can you get their attention?

Jan 28, 2026

Weekly Labs clarity content discover experiment feedback marketing funnel product rangefinder service thinking validate writing weakness

Know what to say, know what to sell — Kelford Labs Weekly

How we sold our new workshop.

Joel Kelly

Nov 18, 2025

Daily Labs truth messaging product value trust

Daily Lab: Don’t try to convince

Marketing gets into trouble when it tries to convince people of things. When it papers over flaws or embellishes facts.

Joel Kelly

Mar 21, 2023

Weekly Labs commentary value position different specific focus customers competition first principles strategy service product

What’s your bicycle of the mind?

Marketing cannot save a company, nor can it make one.

Joel Kelly

Oct 31, 2022

Weekly Labs challenge specific creative focus writing position different perspective voice messaging weakness customers product advertising

Dear Charlie

The task was to sell a German-made car in America, less than 15 years after the end of World War II. Oh, and it looked and drove nothing like the most popular cars of the day. So how do you introduce a new car in a hostile market dominated by giants?

Joel Kelly

Nov 30, 2020

Weekly Labs context advertising product problem questions first principles weakness efficiency mistake optimization clarity service

We must start with gold

Everything we do in our business either reinforces or damages our market position. Including, or even especially, how our product works and looks.

Joel Kelly

Oct 4, 2020