Daily Lab: How do you help?
What’s your unique question?
questions
42 posts
Daily Lab: Value defining questions
Our clients see our value better than we do.
Framework: Marketing Message Maker
Today, we’re going to combine a little bit of science with a little bit of art to help you figure out what to say when you’re asked what you do.
The most important question in strategy
Building a sustainably profitable business is a bit easier, and a lot more likely, when you couple that drive with a strong strategy.
We must start with gold
Everything we do in our business either reinforces or damages our market position. Including, or even especially, how our product works and looks.
The purpose of marketing
Just what is my marketing actually doing for me? What’s the point? The purpose of your marketing, from here on out, is to reinforce your position.
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