Kelford Labs Weekly: Finding Your Audience When They're Far Away
Video: Marketing Rangefinder
rangefinder
26 posts
Daily Lab: You’re already marketing
What value are you demonstrating?
Daily Lab: The way to get started
Pretend you’re lazy
Daily Lab: A marketing road trip
When and where before what.
Daily Lab: Simpler words, simpler work
Ignore jargon, focus on value.
Daily Lab: Solving the marketing puzzle
Start with what you know
Daily Lab: Don’t try to sell
Get one step closer.
Daily Lab: The way to make marketing easier
By focusing on just one single thing.
Daily Lab: Where sales and marketing meet
The customer isn’t on a journey. You are.
Video: Marketing Rangefinder Exercise
An exercise to find your best customers, even if they’re far away.
Commentary: The secret to marketing performance
The only types of organizations who see results from marketing are the ones who do marketing, at least a little bit.
Framework: Marketing Rangefinder
It helps you look for the answers to: Where are my customers, and how do I reach them?
Showing of 26 posts