Kelford Labs Weekly: Finding Your Audience When They're Far Away
Video: Marketing Rangefinder
Video: Marketing Rangefinder
What value are you demonstrating?
Pretend you’re lazy
When and where before what.
Ignore jargon, focus on value.
Start with what you know
Get one step closer.
By focusing on just one single thing.
The customer isn’t on a journey. You are.
An exercise to find your best customers, even if they’re far away.
The only types of organizations who see results from marketing are the ones who do marketing, at least a little bit.
It helps you look for the answers to: Where are my customers, and how do I reach them?